Great Northlands
The Desolation
What Happened Here?

Chapter One

What happened before

There was once a wolf, Lobo the King of Currumpaw, who was brilliant and brave. After a struggle involving a vengeful human and the love of his life, he died of a broken heart. This was in the late 19th century. Decades later, in the Great Northlands there was a pack of wolves known as the Digitamlarketers that were uncharacteristically friendly with the natives of the village.

The Great Northlands were known for the light and feathery and hypoallergenic grass that stretched in every direction for miles, standing several feet tall and rippling like water in the cool breeze. There were no roads. Shoes were rarely worn. The humans and wolves thrived off this grass. The humans used the grass to weave giant three-story grass huts, grass cathedrals and grass synagogues with grass stained-glass windows. Their clothes were woven from the silk-like strands of grass and the material was strong and soft, breathable, and didn’t shrink in the wash. The one and only rule for harvesting was that the grass must never be cut below the lower stem where the brilliant green faded to white. A blade cut at that point or lower would never grow back.

The wolves used this grass to hunt. By crouching, they became practically invisible. Humans strolling through the grass, collecting blades for salads or grass steaks would sometimes bump into them. But the friendly wolves never minded this intrusion. They would just whine lightly and wait patiently for a good scratch behind the ears.

Then came the invention of the lawn mowers. The Lesser Southlands, with their screeching gray machinery and smog, came rumbling north, eager to feed their hungry beasts. Villagers and wolves alike hid from the monsters and waited for them to pass, unaware of the destruction and desolation wrought. The friction faded, the hooting halted, the uproar ended, and the screeching stopped. The villagers stepped outside.

Their grass was gone. Mowed down below where the green became white, dead forever. The wolves vanished, having fled from the large chewing creaking machines in the night. The grass houses were squished. The grass cathedrals and synagogues crushed. And the grass stained-glass windows shattered. There was nothing left for the villagers, so distraught and hopeless, they salvaged whatever they could and left south, to join the ranks of the Lesser Southlands.

A howling could be heard for miles that night as the wolves cried for the destruction of their land. But one wolf cried harder than the rest, for she had been forced to abandon more than they. The smallest of her litter, Lobo, had disappeared in the commotion. She searched high and low with a fiery desperation, the kind only a mother could muster, looking for her cub. But the machines approached relentlessly, and with all hope lost, she was forced to flee with the rest of her pack, leaving Lobo behind to be crushed in the onslaught.

The sun rose and lit up the desolate Great Northlands, with white tufts of dead stems standing like tombstones in the plains. The breeze passed through untouched, and no rippling came from its formerly happy passage. The breeze, heavy with sadness, howled across the land. But following the howling came the unexpected. A whimpering.

Lobo would often curl himself in long blades of grass like a blanket when napping. When the machines approached, Lobo hid beneath a makeshift blanket, scared and alone. Because he was so small, he went unscathed beneath the rotating blades as they passed by. His blanket of grass came through unharmed as well. He hid inside the darkness of the blanket all night, too afraid to move.

The sunlight snuck through the cracks of the grass blanket and poked the tiny wolf in the eyes. He rolled, releasing the blanket, and stood. Fifteen blades of grass popped up and stood tall and proud, and alone. Lobo, seeing for the first time the destruction around him, dove inside the tufts and stuck his nose out. He sniffed the air and whimpered. He was alone.

At lunchtime, he nibbled on a blade. As it bent, a tiny seed fell and landed on his paw. Lobo considered it for a moment. Then he formed a plan. There was hope after all. He, Lobo the Digitamlarketer, would restore the Great Northlands to its former beauty and glory, one seed at a time. He dug a hole and planted the seed. If he was able to plant enough seeds and carefully nurture these seeds with his skill and expertise and Adwords campaigns, maybe someday he could restore the Great Northlands, and his pack and his mother would return.

But until then, he knew what he had to do. He made it his mission to plant seeds, and nurture those seeds so they grow into big beautiful businesses blades of grass.

What Happens Now?


What we do for you

Digital Marketing

Search engine optimization (SEO), Pay Per Click advertising (Facebook and Adwords), analytics and reporting.

Web Design

Responsive web design. WordPress, Shopify, static websites using Bootstrap, static website hosting.

Creative Media

Logo design, image creation, Photoshop, photography, ad and website copy, print materials (business cards, flyers).


What was said

 Lobo Concepts provided my firm with an array of creative and effective tools to help design and build our website. They remain committed to providing keen analysis, ongoing updates and timely edits. Lobo Concepts is supremely talented and more importantly, listens to its clients. As a result, they deliver a comprehensive solution to their clients. I urge everyone to reach out to Lobo Concepts immediately! 
— David M. Greene, Founder & Principal, DMG Worldwide Consulting LLC

 When I knew it was time to update my website, there was only person to contact, and that was Adam! In addition to his creativity, expertise, and patience with my own technical ignorance, he really listened to what my goals were and tailored every recommendation to accommodate my needs! Adam really walked me through the process, I felt like I had partner in this job, and the results speak for themselves! Business has been thriving, and Adam’s monthly maintenance and prompt customer service has been a lifesaver!! If you want a professional, modern site that will change your business, and someone who will share your vision, Adam is the MAN!! I call him the Leonardo DaVinci of websites. 
— Jonathan, WhatsTheIssue

 Due to Adam’s expertise he helped my product go viral on Pinterest. It resulted in over 1500 page views a day and hundreds of sales! Can’t thank him enough for everything he’s done. 
— Lawrence Ross, String of the Art, Founder/CEO

 I recently hired Adam of Lobo Concepts to rebuild my website after he was highly recommended by several colleagues. From the first moment of contact, Adam was highly dependable and effective. He was very timely in correspondences and was more than willing to graciously and thoroughly answer any questions I had. He was very professional as well as kind and flexible. The finished product much exceeded my expectations. I have gotten many unsolicited comments on my great website. It's pleasing to the eye as well as perfectly descriptive of my services. I recommend Adam to anyone who wants to build or rebuild a website. 
— Evelyn Lerner Grossman, M.S.-CCC, Well Spoken Pro

 I know many of you are always on the lookout for a good IT person to help run your website, SEO, etc. and I know someone that is not only AMAZING but also has INTEGRITY. He is incredibly knowledgeable, and the best part is that he tells it like it is, and will just fix everything! He helped me SO much, I am so grateful to him and will continue to send him clients. I know these folks are really hard to come by, so I wanted to share with you all as well! 
— Ileana, Mind Over Legal Matter

 I think you're amazing! You have the qualities that I was looking for in a web designer! And your character is so humbling.. thank you for being who you are! 
— Michelle, Q Manifest

 Adam was extremely professional and creative in his work to update NEXT GENERATIONS of Holocaust survivors website. He helped us with creating a user friendly website and gave us the time we needed without any hesitation. I would recommend Adam in a heartbeat!!! 
— Nancy Dershaw, Founder, NEXT GENERATIONS


What happened since

  • July 2016

    Lobo Concepts Begins

    A design and marketing agency fueled by projects and creativity called Lobo Concepts is born.

  • July 2016

    Lobo Concepts continues WhatsTheIssue mission

    WhatsTheIssue, a bar exam study website, and Lobo Concepts continue business. They worked together from former venture Market Masons.

  • July 2016

    Lobo Concepts continues with Caroll Malloy Fashion

    Caroll Malloy Fashion, a fashion blogger, and Lobo Concepts continue business. They worked together from former venture Market Masons.

  • August 2016

    Lobo Concepts is hired by Shooting Star Coaching

    Shooting Star Coaching, a life coaching service, hires Lobo Concepts.

  • August 2016

    Lobo Concepts and Alice Greene, Inc join forces

    Alice Greene, Inc, a nanny placement agency, teams up with Lobo Concepts.

  • August 2016

    Lobo Concepts designs Kindle book

  • September 2016

    Lobo Concepts partners with other canidae company, Tailored Dog

    Tailored Dog, a dog clothing company, has partnered with Lobo Concepts for an array of canidae-related services.

  • September 2016

    Lobo Concepts partners with Universal Sports Alliance

    Lobo Concepts has partnered with sports agency company Universal Sports Alliance.

  • October 2016

    Lobo Concepts and String of the Art team up

    String of the Art, an art company specializing in String Art kits, has teamed up with Lobo Concepts for marketing

  • November 2016

    Lobo Concepts unleashes all-out marketing blitz for String of the Art

    Lobo Concepts, utilizing Shopify for the website, MailChimp for email marketing, and Adwords for PPC, creates Marketing firestorm for String of the Art

  • January 2017

    Lobo Concepts manifests Q Manifest website in record time

    Q Manifest, a Health Coach company, manifests Lobo Concepts to, in return, manifest her website in record time!

  • February 2017

    This Thyme, Lobo Concepts partners with Mi Vami Food Company

    Lobo Concepts partners with Mi Vami Food Company, a creator of artisan spices, to help with digital marketing.

  • March 2017

    Lobo Concepts builds the Planet Protein template

    Lobo Concepts constructs an eCommerce template for Planet Protein with Shopify.

  • April 2017

    Website redesign with mobile rendering

    A Maryland-based psychotherapist hired Lobo Concepts to redesign website and make it render for mobile devices.

  • May 2017

    Lobo Concepts sets its mind over maintenance with Mind Over Legal Matter

    Mind Over Legal Matter, a service that helps law students pass the essay portion of the Florida Bar Exam, has partnered with Lobo Concepts for an array of services.

  • June 2017

    Lobo Concepts helps NEXT GENERATIONS

    NEXT GENERATIONS, a 501(c)(3) organization that educates future generations and preserves memories of the past, has reached out to Lobo Concepts for an array of services.

  • July 2017

    NEXT GENERATIONS receives Google Ad Grants award with help from Lobo Concepts

    NEXT GENERATION OF HOLOCAUST SURVIVORS INC is a recipient of a Google Ad Grants award. The Google Ad Grants program supports registered nonprofit organizations that share Google’s philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts. Google Ad Grants is an in-kind advertising program that awards free online advertising to nonprofits via Google AdWords.

  • August 2017

    Lobo Concepts helps Planet Protein with successful launch

    Planet Protein Inc. launched website successfully with help from Lobo Concepts.

  • September 2017

    Lobo Concepts automates weekly email for client

    Client required a weekly email that had redundant information. Lobo Concepts automated the creation of this email series.

  • December 2017

    Lobo Concepts designs Photojenix website

    Lobo Concepts designs portfolio website for Photojenix.

  • February 2018

    Lobo Concepts partners with D-LAND Kitchen for an array of services

    D-LAND Kitchen, a catering and food truck business, enlists the help of Lobo Concepts.

  • March 2018

    Lobo Concepts rebrands D-LAND Kitchen

    Lobo Concepts redesigns the logo for D-LAND Kitchen.

  • April 2018

    Lobo Concepts designs food truck wrap for D-LAND Kitchen

    Lobo Concepts talks with printers, and eventually designs the wrap for D-LAND Kitchen in record time.

  • June 2018

    Lobo Concepts designs website for Well Spoken Pro

    Well Spoken Pro, a dialect coach and speech therapist, calls out to Lobo Concepts for a new website.

  • July 2018

    Lobo Concepts 2.0 goes live!

    Lobo Concepts upgrades from a dynamic WordPress website hosted with Bluehost, to a static website hosted on AWS S3. This is following the growing trend of making websites static (safer, faster, and cheaper).

  • August 2018

    Lobo Concepts gets the D-LAND Kitchen foodtruck website rolling

    Lobo Concepts completely rebuilds D-LAND kitchen website.

  • August 2018

    Lobo Concepts builds a Google Ads campaign for String of the Art

    Lobo Concepts designs and sets up a Google Ads Remarketing Display Network Campaign for String of the Art.

  • February 2019

    Lobo Concepts begins engagement with beach hotel

    Lobo Concepts designs logos and begins website design for beach hotel.

  • March 2019

    Lobo Concepts consults on project with Game Fans Merchandizing

    Lobo Concepts works with Game Fans Merchandizing on digital.

  • be part
    of the

Chapter Two

What happens next